Personal injury firms
Firms paying for Google ads, where a slow reply can send a signed case to whoever answered first.
How it works for injury firmsYour line goes to voicemail
A new lead calls your firm. It goes to voicemail.
They hang up without leaving a message.
They call the next firm on Google, and it answers.
Your team calls back.
They already hired the other firm.
Your line answered by AI Dramatization
- AI
“Thanks for calling Demo Law Group! This call is recorded. I can't give legal advice, but I'll get your details to an attorney.”
- Caller
“Hi, I was in a car accident last Tuesday on Route 1 in Edison.”
- AI
“Do you know the name of the other driver or the other party involved?”
- Caller
“Yes, his name is Kevin Brooks.”
- AI
“Thank you. That helps the firm check for conflicts.”
- AI
“Great! I have you down for a free consultation on Friday at 10 a.m.”
Your team gets an email summary. Hot leads also get a text.
24/7 AI receptionist and lead intake for law firms
The intake that lets you focus on signing cases.
An AI receptionist answers the calls your team misses, 24/7. It replies to web leads in seconds and books the consult. It never gives legal advice.
9:15 AM
The consult is already on your calendar.
The AI answered at 8:02pm, ran the conflict check and booked Friday at 10 a.m. Your office was closed the whole time.
Sound
familiar?
- A web form comes in at lunch, and nobody replies until the next day.
- Intake is on one call while two more ring.
- A lead goes quiet, and nobody follows up.
Why answering services lose cases
- They don't know what you practice. Ours only answers for your firm. It asks your intake questions, and you approve every word before it goes live.
- Eight rings, then hold music. There's no hold queue. When a call reaches the AI, it picks up in about a second. You choose when it answers: after a few rings, after hours, or first. Call (732) 631-8273 and hear it.
- You end up checking every message. Every call comes with a recording, a transcript and a summary emailed to you.
- They bill by the minute, and the bill keeps climbing. You pay one flat monthly fee. Extra calls only happen with your OK, and we warn you at 80%.
How fast do law firms answer?
-
40%
Only 40% of law firms answered the phone, down from 56% in 2019.
Source: Clio Legal Trends, 2024
-
57%
57% of people who hired a lawyer contacted more than one firm.
Source: Clio Legal Trends, 2019
-
100x
Reach a web lead in 5 minutes instead of 30 and you're 100x more likely to get them on the phone.
Source: MIT / InsideSales, 2007
-
42 hours
The average company took 42 hours to answer a web lead.
Source: Harvard Business Review, 2011
Who it's for
Consumer law firms
Lemon law, debt collection, credit report errors and other consumer cases that get leads around the clock.
How it works for consumer firmsHow it works, in three steps
Free speed audit
We test how fast your firm answers a new lead, after hours and online, and email you the results. It's a $248 value, and it's free. It also unlocks Founding 5: 3 firms get a free month of our Pro plan, then 2 Founding spots at half setup, then full price. Spots left: .
Set up in days
We load your intake questions, hours and calendar. You approve every word the AI says.
We run it
We check every line every 15 minutes, day and night, and send you a monthly speed report.
Call the live demo
Hear the AI receptionist answer for a made-up injury firm. Call any time, day or night.
(732) 631-8273Calls are recorded, like on a real firm's line.
Can't call right now? Listen to one. Dramatization
A test call to our demo line, recreated with AI voices. Not a real caller.
What to try
- Say you were in a car accident. It takes your name and the other driver's name first, for the conflict check.
- Ask if you should take the insurance offer. It won't give legal advice.
- Ask if you're talking to a real person. It tells you it's an AI.
- Have a demo code from us? Type it on your keypad, and it answers as your firm for the rest of the call.
What it does
One system handles every call and every web lead. We set it up and keep it running.
Missed calls answered 24/7
The AI picks up the calls you miss, after hours or all day, and handles them like trained intake staff.
Web leads answered in seconds
A new web form gets a reply right away, while the person is still on your site.
Callbacks within 60 seconds
People who ask to be contacted get a call back within a minute during calling hours, only with their consent on file.
Consults booked for you
It offers real open times on your calendar, books the consult and sends reminders.
Follow-ups that don't quit
Leads who go quiet get polite follow-ups on a schedule. They stop the moment the lead replies.
A monthly speed report
See every lead, how fast it was answered, and what got booked.
Your rules. Your attorney signs off.
You tell us which cases to take, your office hours, which calls the AI answers and how deep intake goes. Nothing goes live until your attorney approves the script, and every later change needs the same approval.
Built for law firm rules
- It never pretends to be a person. Every call starts with a recording notice. Callbacks say it's an AI, and it tells anyone who asks.
- No legal advice. It collects facts and books the consult. Your attorneys give the advice.
- Conflict check first. It takes names and the other party before any case details.
- Flat monthly fee. You never pay per case, per client or a share of fees.
Common questions
We already have a receptionist. Why would we need this?
Your team answers first. Marson Labs catches what they miss: nights, weekends, lunch, busy lines, and every web form in seconds.
Can it replace our intake receptionist?
For new leads, yes. Set it to answer every call first, not just after hours, and it answers, runs your conflict check and books the consult, day and night. A receptionist in New Jersey earns $39,670 a year on average, before payroll taxes and benefits, and covers about 40 of the week's 168 hours (U.S. Bureau of Labor Statistics, May 2023).
Will the AI give legal advice?
No. It collects the facts your intake team needs and books the consult. If a caller asks for advice, it says an attorney will cover that.
What does it say to callers?
You approve the script before it goes live. It greets callers with your firm's name and says the call is recorded, asks your intake questions, and books or routes the call by your rules. It never pretends to be a person: callbacks say it's an AI, anyone who asks is told, and your attorneys choose whether answered calls say it too.
How much does it cost?
A flat monthly fee from $1,997, never tied to cases signed or fees earned. See the plans.
Is there a free trial?
Yes, through Founding 5, which a free speed audit unlocks. Founding 5: 3 firms get a free month of our Pro plan, then 2 Founding spots at half setup, then full price. Spots left: . A free spot runs Intake Desk Pro for 30 days from go-live: one office, and warm transfer only if you ask and have daytime staff to take transfers. On day 27 you choose: keep Pro at $3,997 a month, or step down to Intake Desk at $1,997. If you don't choose, you keep Pro. Billing starts on day 31, setup fee waived. A paid spot is billed at go-live with the setup fee half off, on Intake Desk or Pro. Every spot: the price locked for 24 months, cancel any month online in two clicks, and your setup fee back if you paid one and aren't happy in your first 30 days live. New Jersey firms only, one free month per business, until Nov 30. The deal: After 30 days, a short video testimonial from a partner, using the firm's name, and permission to quote the firm's results. Call transcripts (never audio) may be used as proof with the caller's name and case details removed, so callers always stay anonymous. A firm that wants to stay anonymous can, but then pays full price: no free month and no Founding discount.
Does it work with Clio?
Every plan books consults on your calendar. Command Center is for firms with 3 or more offices. Ask us about Clio and Filevine sync.
What about consent and calling rules?
Every form gets a consent checkbox, every text includes a way to opt out, and follow-ups only go out at allowed hours. See security and compliance.
How fast can we start?
The AI can answer your calls within days of signing up. Texting starts once phone carriers approve your registration, which usually takes 1 to 4 weeks.
How fast does your firm answer?
Get a free speed audit (a $248 value). We test your after-hours calls and your web form, then email you the results. It also unlocks Founding 5: 3 firms get a free month of our Pro plan, then 2 Founding spots at half setup, then full price. Spots left: .
Get a free speed auditFill out the form in 30 seconds. We test your firm over the next few days. Your results arrive by email within a week. No sales call.
- Free speed audit
- We set it up and run it
- Flat monthly fee
P.S. 57% of people who hired a lawyer contacted more than one firm (Clio Legal Trends, 2019). If your phone goes to voicemail tonight, the next firm gets the call. Find out what happens when someone calls you after hours. The speed audit is free.