A 24/7 AI receptionist built for injury and consumer law firms

Updated October 2026

Short answer: an AI receptionist answers the calls your team misses in about a second, 24/7, replies to web leads in seconds, and books the consult. Unlike a general answering service, it runs your own intake script, never pretends to be a person, never gives legal advice and runs a conflict check before anyone shares case details.

Marson Labs sets up and runs AI intake for your firm. Calls your team misses get answered 24/7. Every web lead gets a reply in seconds and a fast callback, and consults land on your calendar. It never gives legal advice.

What callers hear

AI: Thanks for calling [Your Firm]. This call is recorded. I can't give legal advice, but I'll get your details to an attorney. How can I help you today?

Caller: I was in a car accident yesterday.

AI: I'm sorry to hear that. So the firm can check for conflicts, what is your full name?

You approve the script before it goes live, and you can review every call. Hear it yourself: call the live demo at (732) 631-8273.

What it handles

Calls missed during the day, when intake is busy.
After-hours and weekend calls.
Web form leads, answered in seconds.
Fast callbacks to people who asked to be contacted.
Consults booked on your calendar, with reminders.
Follow-ups when a lead goes quiet.
Review requests after a matter closes, sent the same way to every client.

Built around your ethics rules

Flat monthly fee. You never pay per case, per client or a share of fees.
No legal advice. The AI collects facts and books consults. Attorneys give advice.
Recording notice on every call. The AI never pretends to be a person. Callbacks say it is an AI, anyone who asks is told, and your attorneys choose whether answered calls say it too.
Conflict check first. Names and the other party come before any case details.
You supervise it. You approve the script, and every call has a recording, transcript and summary.
Replies, never cold outreach. Texts only go to people who reached out to your firm first.

More on how calls, messages and data are handled: security and compliance.

How setup works

A free speed audit (a $248 value) shows how fast your firm answers today. It also unlocks Founding 5: 3 firms get a free month of our Pro plan, then 2 Founding spots at half setup, then full price.
We load your intake questions, hours, emergency rules and calendar.
You approve the script.
Calls go live within days. Texting follows once phone carriers approve your registration.
Every month you get a speed report: leads, response times and consults booked.

AI receptionist vs answering service vs in-house

Compared on	In-house receptionist	Answering service	AI receptionist (Marson Labs)
Nights and weekends	Usually not covered	Covered	Covered
Answer speed	Depends on who is free	Can depend on queue	About a second
Uses your intake script	Yes	Often a general script	Yes. You approve every word
Web form leads	When someone checks	Usually not	Replied to in seconds
Recording and transcript of every call	Rarely	Varies	Yes
Pricing model	Salary	Per minute or per call	Flat monthly fee

Answering services vary. Ask any provider these questions before you sign.

Questions from law firms

What happens with an urgent call?

You set the rules. An urgent call can trigger an immediate text to your on-call attorney.

Can a caller reach a person?

Yes. The AI takes a message and alerts your team right away, or transfers the call where your plan includes it.

Who owns the data?

Your firm does, and you can ask for a copy of everything. Call recordings are deleted after 90 days. Transcripts and call summaries stay in your firm's lead records, so your team keeps its notes. Ask us any time and we delete them.

Does it handle Spanish-speaking callers?

Yes, on Intake Desk Pro and Command Center. See the plans.

How is this different from an answering service?

Ours only answers for your firm. It asks your intake questions, and you approve every word before it goes live.

Will callers sit on hold?

There's no hold queue. When a call reaches the AI, it picks up in about a second. You choose when it answers: after a few rings, after hours, or first. Call (732) 631-8273 and hear it.

Will we have to check every message?

Every call comes with a recording, a transcript and a summary emailed to you.

Do you bill by the minute?

No. You pay one flat monthly fee. Extra calls only happen with your OK, and we warn you at 80%.

Is an AI receptionist better than a legal answering service?

It depends on what you need. An AI receptionist answers every call in about a second, uses your own intake script and replies to web leads. A human answering service is better if you want a person on every call. Many firms use AI first and route urgent calls to a person.

Is it allowed under legal ethics rules?

Bar guidance allows lawyers to use AI and nonlawyer help for intake when the firm supervises it, protects confidential information and does not let it give legal advice. Our AI never pretends to be a person, never gives legal advice and runs a conflict check first. Check your own state's rules.

How fast does it answer?

In about a second. Web form leads get a reply in seconds.

What kinds of firms is it built for?

Personal injury firms and consumer law firms, including lemon law, debt collection and credit report cases.

What a slow reply costs a law firm

48%
48% of law firms couldn't be reached by phone, even after a message was left.

Source: Clio Legal Trends, 2024
33%
Only 33% of law firms replied to a prospective client's email.

Source: Clio Legal Trends, 2024
79%
79% of people looking for a lawyer expect a reply within 24 hours.

Source: Clio Legal Trends, 2019
17%
Only 17% of companies reply to an inquiry within 5 minutes. 25% never reply.

Source: Conversica, 2023

See how fast your firm answers today.

The speed audit is free (a $248 value), and you keep the results either way. It also unlocks Founding 5: 3 firms get a free month of our Pro plan, then 2 Founding spots at half setup, then full price.

Get a free speed audit