Short answer: personal injury firms lose cases when a new caller hits voicemail and calls the next firm. Look for an intake option that answers every call fast, uses your own script, runs a conflict check first, never gives legal advice and gives you a record of every call. Your choices are human answering services, hybrid AI and human services, and AI receptionists.
Marson Labs runs AI receptionists for law firms, so weigh that.
The options
| Type | Who answers | Best for |
|---|---|---|
| Human answering service | A person, usually with a general script | Firms whose callers expect a person every time |
| Hybrid AI and human service | AI first, then a person for some calls | Firms that want a person available on some calls |
| AI receptionist (what Marson Labs does) | An AI that never pretends to be a person, using your script | Firms that miss calls after hours and want fast web lead replies |
What matters most for personal injury
- Speed. Injury callers often contact more than one firm.
- Conflict check before details.
- No legal advice, ever. The AI should decline and offer a consult.
- Spanish, if your callers need it.
- Records. A recording and transcript of every call.
Five questions to ask before you sign
- How fast do you answer at 8 PM on a Friday?
- Do you use our intake script, and can we approve it?
- Do you run a conflict check before case details?
- Do we get a recording or transcript of every call?
- How do you bill: per minute, per call or flat?
Questions
What is the best AI receptionist for a personal injury firm?
The best fit is the one that answers fastest, runs your own script and gives you full call records at a price model you like. Test each one by calling it after hours.
Can it handle Spanish-speaking callers?
Marson Labs supports English and Spanish on its Intake Desk Pro and Command Center plans.